Our Story

Our unique hybrid model ensures effective communication, transparency, and trust throughout the sourcing process.

Sinolink’s story began in 2001, when Chen and Phil first met in Central London. At the time, Chen was completing his business studies, and Phil was consulting for a corporate client near Cannon Street which is approximately ten minutes walk from London Bridge. Over shared conversations, they discovered a mutual passion for international trade – and a bold vision, to bridge the gap between China and the world through honest, efficient sourcing.

Chen returned to China shortly after and began cultivating relationships with trusted manufacturers across a range of industries, while Phil remained client-facing in the UK and Europe. Their shared mission laid the foundation for what is now Sinolink Sourcing & Trade Solutions.

Founded by experts in international trade, Sinolink combines UK-based communication with hands-on China operations. Their hybrid model prioritizes transparency, quality, and long-term results.
Today, the team proudly serves importers, retailers, wholesalers, and startups across industries such as technology, fashion, wellness, medical, EV, and modular housing – helping them source smarter, safer, and with confidence.